While we send our thoughts and well-wishes to those affected by the Southern California wildfires, Google has something of an (incidental) ironic observation. The search engine tracks popular search terms and presents a relative scale (using phrases from "mild" to "volcanic") of their popularity for a given day.
On Monday 22 October 2007, "california wildfires" was ranked on the "hotness" scale as On Fire.
Check it out here (or click the screenshot above).
View the current list of Hot Trends using the Google Trends tool.
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